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Why do I ask clients to allow use of their images in marketing?

Writer's picture: bonniejheathbonniejheath

Updated: Jan 6

When a client decides to book a session, I send a proposal with a contract with a link to pay half the session fee. Within that contract is a clause to help clarify how I am allowed use your images.


"NOTICE OF COPYRIGHT: Photographer will own the copyright in all images created and will have the exclusive right to make reproductions for marketing materials, portfolio examples and use or for display within or on Photographer’s website and studio promotions."



Almost all of my clients book a session because they have seen and enjoyed my work in online portfolios. Maybe they found my photos on Yelp.com, Facebook, Instagram or my website and then they felt connected to my work in some way. All of the people in those photos are my previous clients, rather than paid models. As such, it's tremendously important for my business.



I do not include a model release that allows me to sell the photos to a third party. So, you don't have to worry about your image being sold to a stock agency and appearing in an advertisement for another company.


My best clients are those who want to support my studio with positive reviews and referrals and by allowing me to use their photos to maintain and build my business. Displaying a variety of my best work in online media is one of the ways that my business can continue to thrive. I understand that there are sometimes extenuating circumstances that do not allow for shared photos, such as families with foster children. Please let me know if you have restrictions because of this type of situation.


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Bonnie Heath, photographer, Atlanta

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